Many tourists and local Virgin Islanders have enjoyed a Painkiller cocktail over the years, particulary visitors to the Soggy Dollar Bar on Jost Van Dyke, where the tropical concoction is made with the U.S. Virgin Islands’ Cruzan Rum.
A New York Bar known as the Painkiller, thought to capitalize on the popularity of the drink when it opened on the Lower East Side of Manhattan over a year ago. But the bar’s legal reign as Painkiller has come to a painful end. Due to a federal law suit brought by Pusser’s Rum Ltd., the bar will now have to go under the moniker PKNY.
Pusser’s has also demanded that Painkiller turn over its website address and stop selling the rum cocktail know as Painkiller (which, according to Pusser’s, has to be made with their rum).
Pusser’s Rum may have won the battle, but it may well lose a very long and painful war. It’s legal gamemanship with the Painkiller Bar in New York has already inspired some bad blood among the bartenders nationwide. Within hours of the announcement of the bar’s forced name change, various bartenders and industry figures proclaimed on Facebook their wrath toward Pusser’s, and were advocating boycotting Pusser’s Rum.
To date, there has been no comment from Fortune Brands, owner of Cruzan Rum on St. Croix, but many Virgin Islanders have reported stated that notwithstanding the lawsuit and the legal pronouncement of Pusser’s being the official rum for Painkillers that they will still continue to enjoy their libation with Cruzan Dark Rum.